Case Study

The Little Gym offers gymnastics classes and activities for children at all stages of their development – from four months to twelve years old. Founder Robin Wes envisioned a nurturing environment where children could practice physical development whilst growing socially, emotionally, and intellectually. First beginning in the US, The Little Gym has now become a worldwide phenomenon with fourteen units across the UK.

The problem
Like most venues of its kind, The Little Gym suffered tremendously over the course of the pandemic. The Little Gym gives children of all ages the opportunity to participate in parent/child classes, pre-school gymnastics, primary school gymnastics, summer camps, birthday parties. Obviously, none of this could happen during lockdown. However, once lockdown eased The Little Gym was inundated with parents and children wanting to use their services and attend their classes. Unfortunately, partly due to their enforced closure during the pandemic, The little Gym has no mobile services, no online booking system, and no app for customers to interact with their local venue. They hadn’t caught up with the technological advancements that had taken place over the last eighteen months, and it was causing issues in all of their branches.

How we solved it
We recognised the need for an online booking system, and so approached them with our complete booking solution. We knew that our online booking system would increase their online presence, customer footfall, and the number of repeat bookings they received. Since introducing Booked it software, the number of no-shows has reduced by 12% across all their venues. Furthermore, The Little Gym’s overall bookings have increased by 16% in like-for-like sales.

Conclusion
This is a huge win for The Little Gym, who have now decided to roll out our booking software across their sites in Europe – that’s twenty-five extra venues using Booked it software. Since switching to Booked it, The Little Gym have managed to embrace technology that has put them at the forefront of their industry. They have improved customer experience, and made the classes that they offer so much more accessible to thousands of people across the UK and Europe.

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