Christmas parties, office lunches, early finishes at the pub; it’s little wonder that most hospitality venues take in at least 60% of their annual income during the festive season in a regular year. A good Christmas can see you through the bleaker months of January to March, but before you write Christmas 2020 off as a bad job, there are many ways to boost your revenue and make it the most wonderful time of the year! Here are 5 ways to maximise Christmas in your venue for 2020.
1. Run multiple sessions.
If this were a race for Christmas number one, this tip would sell out before Jess Glynne could even get a look in. Running different sessions enable you to cater for more guests and increase revenue. You may have relied on evening Christmas parties for the office crowd, but consider packages at different times of day too. A champagne brunch or a bottomless afternoon tea is likely to go just as well as the traditional meat and two veg parties, and it means you can cater for smaller groups.
2. Use your data.
Most hospitality venues have a database but most barely skim the surface of its potential. It’s left to fester like last year’s Brussel sprouts, unloved and unappreciated. But your database could be your secret weapon to more revenue this Christmas. Your database is filled with this festive cracker; people who’ve been to your venue before. Presumably they liked it- why not give them a chance to visit you again this Christmas with one of your new, fancy packages (see above!).
3. Continue takeaway.
Whilst there will be people who are chomping at the bit to get back to your venue for a Christmas tipple and some moreish nibbles, there are others who aren’t quite as keen. Maybe they’re shielding, maybe they’re still nervous at eating out, maybe they have a family of 40. Whatever the reason, don’t let them miss out on Christmas at yours and include your Christmas menu as a takeaway option. Virtual teams gathering for takeaway festive feasts is set to be a big trend this year which you could also capitalise on.
4. Reward not discount.
After the tough year to end all tough years, venues have suffered enough and customers appreciate that. Now isn’t the time to devalue your brand with discounts that make your work unprofitable but to reward customers instead. Introduce a simple loyalty programme that offers rewards that resonate with your clientele based on what they spend.
5. Build for next year.
If all else fails or if all else succeeds, always try and keep your mind on the bigger picture. Before we know it, we’ll be in 2021 and in a whole new year. Your business may have adapted in new, unexpected ways in 2020 but 2021 is the time for your business to not only recover but thrive. Put the plans in place now that will set you up for the New Year. Build on those relationships with any new customers that come through your door and give them a reason to return, get your systems in place that help you to maximise staff and operational efficiency and make those changes you’ve been holding back on. In 2021, there will be winners and losers, make sure your venue is one of the winners.
If there’s one word to encapsulate running a business in 2020, it is this: pivot. And of all the pivots we’ve seen in 2020, hospitality has performed one of the best. Through takeaway, cafes, pubs and restaurants have survived through lockdown. But more than that, they’ve discovered a whole new revenue stream. With local lockdowns becoming the norm, prepare to pivot with a new takeaway service and you’ll be ready for whatever is heading your way. Here are 5 reasons to choose the Booked it takeaway ordering system:
It’s you, just better. One of the best things about the Booked it takeaway service is that we can integrate the technology straight into your website, or through a branded URL. So your customers are still interacting with your brand but a new, improved version, where they can order for collection or delivery quickly and easily. It’s your venue reinvented for the 21st century, ready to give customers the purchasing experience they want and need, and ready to provide you with a new way to trade.
Manage orders from your dashboard. You want to introduce a takeaway service but what you don’t want is to be stuck at the end of the phone scrawling orders onto a dog eared notebook. With Booked it, you get a dashboard to put in the kitchen or bar, orders come through as they’re taken online and you can spend your time where it is best spent, on preparing top notch food and drink for collection or delivery.
Cost effective pricing. What’s the point in setting up a takeaway service if all of your profit is going to get eaten up in fees? The beauty of Booked it is that it’s simple; no set up costs and 1.5% + 20p per transaction (so that’s 50p on a £20 order). A lot of venues add the extra onto the order price, something that most customers won’t bat an eyelid at, and other venues absorb the cost. Whichever works for you, it’s going to be a far more cost effective way to offer takeaway than the major online food delivery companies.
Insightful marketing. Some venues think marketing isn’t for them, but every venue can benefit from marketing; if it’s insightful and beneficial to the customer. When you’re taking takeaway orders through Booked it, you’re also (with consent) taking in valuable information about your customer preferences. And it’s all there in black and white rather than being carried around in a staff member’s brain. So when you’ve got a brilliant offer you want to promote, it’s that same data that will enable you to share it with the customers that would appreciate it most.
Capture a greater share of your local market. 2020 is the year of staying local, exploring your local area, supporting your local businesses, and that’s something you can use to your advantage. With a Booked it takeaway service, you’re making it easier for customers to order with you, whatever restrictions are in place, but you can also use this time to capture a greater share of your local market by encouraging regular, repeat orders and building your base of loyal customers.
Find out more about the Booked it takeaway ordering system today.