Category: Bowling

Introduction

Disco Bowl is a popular bowling alley franchise in the UK, with branches in Nottingham, Lewisham (London), Banbury, Worcester, and more. Offering DJ nights, themed events, and specials deals on bank holiday weekends, Disco Bowl is a great place for families and groups of friends alike. Apart from bowling, Disco Bowl also gives visitors the chance to try the aptly-named Disco Darts, and even karaoke! With a wide range of party food, beers and cocktails, Disco Bowl is a social hub for the communities it serves.

The problem

Despite the overwhelming popularity of Disco Bowl, they hadn’t caught up with technological advances in the wake of the pandemic; as such, they had a website but were not using a digital booking system. Instead, customers had to book through the venue manually by phoning their switchboard or appearing in person and booking via a hard copy calendar. As you can imagine, this made booking in advance much more difficult to navigate for visitors. As a result, some customers were discouraged from using the venue, and Disco Bowl couldn’t reach as wider an audience as they would’ve liked. The importance of an online booking system cannot be overstated. Today, most people book activities online, and so venues without the ability to book online are not well known and can even go undetected by the general public. Furthermore, in the wake of the pandemic, the necessity of an advance booking system was greater than ever; each venue could not guarantee the health and safety of their customers without one.

How we solved it

We knew that, by implementing the Booked it booking system across their sites, we could increase customer footfall, the prominence of their online presence, and even the number of repeat bookings they received. Each branch of Disco Bowl has their own website, giving customers details of all the special offers available, food and drinks menus, and the ability to book online through our own Booked it portal. By making customer aware of their prices and themed events, as well as making it far easier to book slots in advance, Disco Bowl have managed to increase their bookings by 21% and their spend-per-head by 18%. These are remarkable stats over such a short period of time!

Conclusion

Simon Moppett, the Director of Disco Bowl, has praised our innovative software solutions. Simon said of Booked it: “the technology is great and [our] engaged audience has been fantastic to drive new customers through the door.” The increase in bookings at Disco Bowl has been a fantastic opportunity for the brand, and it has been an amazing opportunity for us to work with one of the UK’s most exciting bowling alley brands!

Introduction
Riverside Bowl in Wallasey, Merseyside in an indoor entertainment and leisure outlet. It offers bowling, laser quest, an arcade, and a whole host of party packages to a wide variety of customers. Riverside Bowl is hugely popular amongst children, teenagers, and parents, particularly as a venue for birthday parties and in the run up to Christmas. They also have a fully licensed café-bar including a range of tasty treats and tipples for all ages.

The problem
Even before the coronavirus pandemic, it was difficult to use the facilities available at Riverside Bowl without booking in advance. Bowling venues such as Riverside usually implement an advance booking system as it allows staff adequate forewarning to prepare equipment such as lanes, shoes, and bowling balls. In the wake of the pandemic, bookings also meant that staff had enough time to sanitise the designated area for each separate group.
However, despite their perceived reliance on such an approach, their booking system left much to be desired. They didn’t have a complete booking system; instead, they took all their bookings via an online inquiries portal. This became confusing for both customers and staff. It meant that the venue experienced a large quantity of no-shows. Furthermore, the online inquiries portal experienced numerous technical difficulties during busy periods such as the weekend and school holidays. This led to many customers being unable to book a slot in the first place, and so finding similar entertainment elsewhere – usually at one of Riverside’s competitors.

How we solved it
Simply by switching from an online inquiries portal to the Booked it online bookings software, Riverside Bowl were able to dramatically reduce the number of failed bookings and no-shows they experienced on an almost daily basis. Furthermore, the lack of booking system meant that they failed to provide customers with a mobile ordering system for food, drinks, and the arcade area. The Booked it mobile ordering app has proved very popular at the venue, allowing customers to access their vast array of food and drink without having to get up and mix with other groups. Riverside Bowl has taken services including on the Booked it booking system, mobile ordering, marketing, and CRM tools. By taking on these services, Riverside Bowl has managed to reduce customer no-shows by 18% and increase overall bookings by 25%.

Conclusion
The case of Riverside Bowl shows that the Booked it mobile ordering system and online booking software has had a significant impact on the number of customers Riverside Bowl can accommodate. It proves that, simply by improving the technology available within an entertainment and leisure outlet such as Riverside, one can increase customer footfall, thereby increasing profits within the business. Furthermore, this has a significantly impact on the way customers perceive Riverside Bowl, and are generally more satisfied by the experience and service they receive. By taking on our software tools, Riverside Bowl are no longer experiencing the issues that inhibited them previously.

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