Category: Nightclubs

Infernos is a nightclub in the beating heart of Clapham High Street that sees over 2000 people through its doors every weekend. Over the years, it has become infamous for its 1980’s vibe, its unpretentious music choices, and for the likes of Margot Robbie frequenting the venue. With a large dancefloor, novelty nights, and newly opened karaoke rooms, Inferno’s is a popular and multi-faceted venue.

The problem
Infernos is a particularly busy venue, and queues outside are often large. With so many people trying to gain entry after 11pm, software that is able to comfortably accommodate a large number of people is an absolute must. However, before the pandemic Infernos was lagging behind in terms of the software it offered its customers both before and upon entering the nightclub. Infernos has always been a club that mostly accepts people on the door, and whilst that is one of the things customers like so much about the venue, it is indicative of the lack of technology at the venue. Their online presence left much to be desired, and the absence of an app through which customers were able to interact with staff, order drinks, and gain loyalty points, meant that the venue was rapidly becoming outdated.

How we solved it
We recognised the need for a mobile app within the venue, as we thought that this would allow customers to communicate with staff more easily, and vice versa. We knew how much a mobile ordering app would appeal to customers, and so we implemented one upon the reopening of the venue earlier this year. The app made it into the top 100 on the Apple App Store in its first week on the Entertainment chart. This is a testament both to the quality and necessity of the app, and Infernos’ undeniable popularity.
By pushing customers to use the Licklist app (our app that specialises in nightlife) it has allowed the venue to push events and promotions directly into their customers hands – this has led to a far greater uptake from customers. There has been an increased pre ticket purchase increase of over 20%. Furthermore, by allowing customers to order drinks from their phone at their table or karaoke booth, efficiency has been greatly improved, all whilst complying with the governments’ social distancing guidelines. Infernos uses our services for their tickets, bookings, CRM, loyalty scheme, mobile ordering system, and the Licklist app.

Conclusion
As you can see, our mobile ordering and ticketing service and has had a significant impact on the way Infernos operates. The system we offer complements the multi-faceted nature of Infernos’ business model, and has allowed them to continue offering their customers the dynamic experience they have come to expect from the long-standing and much-loved venue, whether They are in the karaoke rooms or the club dancefloor.

Introduction
Victoria Warehouse has been a presence on the Manchester skyline for almost a hundred years. It was once a factory at the forefront of Manchester’s lucrative textile industry. However, it was ten years ago that the abandoned warehouse began to play host to guests, live music, weddings, and parties. Since then, Victoria Warehouse has gone on to become one of the most popular event spaces in the north-west region.

The problem
With 5,326 m2 of event space, Victoria Warehouse is home to warren of rooms and features that even includes the Victoria Warehouse Hotel for overnight stays. Victoria Warehouse is a vibrant and multi-faceted event space that is known for housing corporate events, club nights, theatrical production, intimate get togethers, and even weddings. However, it is more than just the physical space in Manchester. They have also become an undeniable presence under the festival industry, operating under the VW music brand.

However, it is the diverse nature of their business model that has caused some issues in the way they operate at large-scale events. In the past, both Victoria Warehouse and the VW Music brand used the classic fixed terminal EPOS system of taking contactless payments. Put simply, they stationed card readers at the bar for staff to operate depending on where they were placed at the bar. This solution was simply untenable in an environment where both customers were coming and going rapidly, often circulating the entire event space rather than just staying put within the bar area.

How we solved it
We introduced our cashless payment system, but also offered something more innovative. We worked with Victoria Warehouse to find a new way staff could keep on top of the unprecedented demand they were facing on an almost daily basis. We gave all staff members a handheld till which they were able to wear around their neck. This meant that staff were able to be far more efficient in handling customers. Staff came to the customers, rather than everybody being required to crowd around the main bar.

This eased congestion and improved the flow of people within the venue, making events much less stressful and crowded. It has also allowed VW’s sales figure to increase significantly. With staff being able to serve more customers and customers able to order from the bar without actually having to stand in line, there has been an increased spend per head of over 16%.

Conclusion
This innovative way of taking contactless payments has given Victoria Warehouse a new lease of life. By utilising technology in this way, Victoria Warehouse have managed to evolve as their customer base has evolved. The system we offer complements the multi-faceted nature of Victoria Warehouse’s business model, and has allows them to continuing offering their customers the dynamic

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