Category: Sports & Leisure

The Little Gym offers gymnastics classes and activities for children at all stages of their development – from four months to twelve years old. Founder Robin Wes envisioned a nurturing environment where children could practice physical development whilst growing socially, emotionally, and intellectually. First beginning in the US, The Little Gym has now become a worldwide phenomenon with fourteen units across the UK.

The problem
Like most venues of its kind, The Little Gym suffered tremendously over the course of the pandemic. The Little Gym gives children of all ages the opportunity to participate in parent/child classes, pre-school gymnastics, primary school gymnastics, summer camps, birthday parties. Obviously, none of this could happen during lockdown. However, once lockdown eased The Little Gym was inundated with parents and children wanting to use their services and attend their classes. Unfortunately, partly due to their enforced closure during the pandemic, The little Gym has no mobile services, no online booking system, and no app for customers to interact with their local venue. They hadn’t caught up with the technological advancements that had taken place over the last eighteen months, and it was causing issues in all of their branches.

How we solved it
We recognised the need for an online booking system, and so approached them with our complete booking solution. We knew that our online booking system would increase their online presence, customer footfall, and the number of repeat bookings they received. Since introducing Booked it software, the number of no-shows has reduced by 12% across all their venues. Furthermore, The Little Gym’s overall bookings have increased by 16% in like-for-like sales.

Conclusion
This is a huge win for The Little Gym, who have now decided to roll out our booking software across their sites in Europe – that’s twenty-five extra venues using Booked it software. Since switching to Booked it, The Little Gym have managed to embrace technology that has put them at the forefront of their industry. They have improved customer experience, and made the classes that they offer so much more accessible to thousands of people across the UK and Europe.

Introduction
Chelmsford Racecourse is one of the UK’s newest racecourses and the home of horseracing in Essex. Since opening in 2015, Chelmsford Racecourse has gone on to become one of the busiest and most dynamic racecourses in the country, hosting large scale events that go beyond just horse racing. Firework displays, music festivals, and Christmas parties; you name it, you can find it at Chelmsford Racecourse.

The problem
Due to the undeniable popularity of the racecourse, queues were becoming astronomical in length on race day. Furthermore, race days occur on an almost weekly basis. The frequency of the events meant that the racecourse was constantly inundated with customers. On top of this, the venues’ emerging reputation as a site for high-quality large-scale events meant that the racecourse was often overwhelmed by the demand they were experiencing. The booking software Chelmsford Racecourse was using was not fit for purpose. Chelmsford Racecourse tried many different software systems from multiple companies. However, they were yet to find one to suit the diverse nature of their business.

How we solved it
The importance of a well-structured, multi-faceted ticketing system cannot be overstated. We recognised this, and so we implemented Booked it booking and ticketing software across all levels of the business. Chelmsford Racecourse has taken on our complete suite of services, including bookings, ticket sales, CRM, loyalty scheme, mobile ordering, marketing, membership system, EPOS, our cashless system, our accompanying app, and full web integration.
Within the first ten weeks of switching to Booked it, Chelmsford Racecourse was seeing an 11% increase in advanced bookings and 100% increase in traffic on their website across their ticket releases. This used to be a huge concern, as their website would crash whenever large-scale event tickets were released. Considering Chelmsford Racecourse was often being overwhelmed by the extent of customer demand before making the switch to Booked it, an increase in advanced bookings of 11% is impressive.

Furthermore, dealing efficiently with customers at points of contact such as the bar, the restaurant, and the turnstiles, was imperative. We realised this, and so we approached them with our cashless payments system. Going cashless has allowed Chelmsford to almost eliminate cash at their venue altogether, thereby complying with the governments’ coronavirus restrictions, whilst also streamlining the flow of customers around the site and increasing their profits. Since switching to our cashless payments system, Chelmsford Racecourse has seen a 17% increase in spending per head.

Conclusion
As you can see, our cashless payment system and online booking software has had a significant impact on the way Chelmsford Racecourse operates. Both the cashless and booking systems we offer complements the multifaceted nature of Chelmsford Racecourse’s business models, and allows them to continue offering their customers the dynamic experience they have come to expect from Chelmsford Racecourse, whether it’s Race Day or they are attending a music festival. By taking on our complete suite of software tools, Chelmsford racecourse are no longer experiencing the issues that plagued them beforehand.

TIME
TIME